Selling art is a challenge. Selling art online presents its own challenges, as well. If you’re trying to sell your art, it’s crucial that you know how to do so effectively and get the most out of each sale. The good news? With a little preparation, you can turn even the trickiest of situations into an opportunity for success. With this ultimate guide, American painter Eliyahu Mirlis will help you sell your art online with confidence and profitability as a top priority.
FIND YOUR NICHE
Finding your niche is the most important thing you can do as an artist when trying to sell your art online. You don’t need to be in every market, but you should have a primary focus. It’s also helpful to have some niches that are secondary. It’s important that you’re not in all the artsy niches if you’re trying to focus on one particular type of art. Instead, Eliyahu Mirlis recommends looking into the following:
– What types of art are popular right now? What type of sales are happening? What types of art are selling well?
– What types of art are most often sold online? What types of businesses sell art online?
– What other artists are selling online? What are their prices? What are their sales stats? – What are the best selling items on your specific niche? What makes them so successful?
– What types of venues would you use to sell your art online? What are the best ones?
– What are the current trends and methods in online art sales? What are the best practices currently?
– What are some of the common mistakes artists make when trying to sell their art online?
GET TO KNOW YOUR ART BUSINESS
Knowing your business is vital to being successful as an online artist. You’ll want to do some research on the best ways to sell your art online, but in the back of your mind, you’ll want to focus on the why behind your decisions.
If you’re just starting out, it’s a good idea to take a self-study course on art business. An online course has its own advantages, including being easily accessible, more affordable, and allowing you to go at your own pace. Contemporary artist Eliyahu Mirlis has plenty of online courses and business tools for artists. By taking courses and reading books, you’ll be able to determine how best to manage your money, any legal items you might have overlooked, what to do about taxes and self-employment, and so many other invaluable areas of an independent art business you’ll eventually need to learn, so start now and save yourself time by learning from others.
FIND THE RIGHT MARKETPLACE TO SELL YOUR ART
There are countless art marketplaces to sell your art online, but finding the right one to succeed can be difficult. There are a few things you’ll want to keep in mind when looking for a marketplace to sell your art online: – How easy is it to upload your art? What kind of support do you get? – What are the fees associated with the marketplace? Is there a subscription model or recurring fee? – What kind of inventory control do you have? Can you set up a listing that allows you to create an item with a customizable image and description? – What are the sales terms of the marketplace? What’s the standard term length? What’s the standard type of sale? – What’s the reputation of the marketplace? How does it perform in terms of sales? How does it perform in terms of trust? – What are the other top selling items on the marketplace? How are similar items selling? What are the best selling items?
GET SOCIAL MEDIA SAVVY
Social media is an important way to expand your reach as an online artist and create a loyal fanbase. While it’s important to be active on social media, you don’t want to be too aggressive. The art marketing process is an important part of the selling process for independent artists, especially when selling their artwork online. Many fine artists are trying to accomplish the same thing in the art world. You’ll find that selling to an existing audience is much easier. According to Eliyahu Mirlis, by engaging with the people who are already inspired by your Instagram page and are interested in your artistic skills, you’ll have a captive audience for sales.
KNOW YOUR WORTH
Figuring out your own worth is an important part of selling your art online. You don’t have to be undervaluing yourself at all times, but you do have to know your worth. There are a few factors you’ll want to consider when determining your worth: – What is the price of your art online? What makes your art worth more than someone else’s? – What are your market trends? What are other market stats? What other information do you have on sales and market trends? – What is the condition of your art? What is the state of your art? What are your repair costs? What is the best way to present and package your art? Is it framed? Is it unframed? – What are the other costs of running your business? What are the taxes and fees of your business? What are your marketing expenses? What are the costs of running your marketing campaigns? What are the expenses of running your sales funnel? – What are some of the challenges you’ll face in the art business? What are some of the obstacles you’ll face? What are some of the opportunities you’ll face? What does your art business look like right now? What extra steps do you have to take to get your business more accurately represented?
CONCLUSION
At the end of the day, selling art online is all about being able to connect with buyers. You can learn all the best practices and techniques, but if you don’t implement them and use them to sell your art online, they’ll all be for nothing. Successful online art selling is a blend of art marketing and business strategy. You need to understand the trends and best practices in online art selling, as well as your own style and preferences when it comes to art. To be successful, you must also know your worth. You don’t have to be undervaluing yourself at all times, but you do have to know your worth. You need to know your price, your market trends, your condition of your art, your costs, and other factors that affect your business. All of these things help you to determine your worth, which is extremely important.