Selling your art online can be an intimidating proposition. The market is flooded with millions of other artists, all selling their own work. How do you stand out from the crowd? While it might seem like a daunting task, there are many affordable ways to promote your art and sell your paintings. With a little creativity and creative thinking, you can sell your art without breaking the bank. In this article, American painter Eliyahu Mirlis outlines seven practical tips for promoting your art online without breaking the bank.
Create a Brand
When it comes to selling art, the most important thing is to establish a brand around your artwork. Although the art should be the star of the show, how it is sold is just as important. Having a consistent brand around your artwork will help you create an image for yourself as a professional. It will also help build relationships with potential buyers and inspire trust.
Your branding should not just focus on the images and text you include in your marketing. It should also include the tone and style you use while presenting your artwork. For example, a consistent branding style would be using a consistent font and font colour in your marketing and in your tags. By consistently using the same branding elements and elements throughout your marketing, you are able to build a strong brand image around your artwork. This will help you create a consistent and professional image for your artwork, explains Eliyahu Mirlis.
Post to Art Blogs
Posting to art blogs is a great way to gain exposure for your artwork. These blogs are dedicated to promoting and featuring other artists’ work, and they are incredibly popular. When publishing to an art blog, include a strong call to action. This could include a link to your website, your Pictorem store, or other places where people can purchase your art. You can also post images of your art to these blogs. Many blogs allow you to watermark images with your own tag or caption text. These posts are a great way to not only gain exposure for your work, but also to establish relationships with other art enthusiasts.
Use Media Types Differently
When you are creating your media, use a few different methods to promote your work. For example, create a video slideshow to market your work and share it on YouTube, Vimeo, or another video hosting platform. You can also use image-heavy media like gifs or animated images to market your work. You can also create print marketing materials like posters, cards, or postcards to promote your artwork. These marketing materials can be designed to appeal to specific markets, such as art collectors, or certain demographics, such as women. Different types of media can help you reach a variety of audiences and increase the number of people who see your art. By using more than one method in your marketing, you are able to reach a wider variety of potential buyers, adds professional artist Eliyahu Mirlis.
Share Using a Site like Pinterest or Behance
Once you have finished creating your visual marketing pieces, it is time to share them online. For example, you can use Pinterest to pin images of your work as well as your visual marketing pieces. You can also use Pinterest’s analytics to track how many people have clicked on your pin and where they have come from. You can also use Behance to pin your visual marketing pieces. Behance is a visual content platform that allows you to pin images of your work as well as your visual marketing pieces.
Use Print Media Wisely
When it comes to selling your art online, you should consider the best uses for your print marketing materials. For example, you should consider selling postcards or posters at art or design festivals. You can also consider selling prints at art or design-focused shops. These shops tend to be more curated than standard retail stores and are often more focused on providing customers with a specific aesthetic. These types of shops are a great fit for artists looking to reach a specific audience and offer a more curated experience than other retailers.
Test, Test and Test Some More
If you are just starting out in the world of selling your art online, it might be tempting to try everything right away. While this is a great way to learn quickly, it is also likely to result in a lot of wasted time and money. Instead, Eliyahu Mirlis suggests starting with a few inexpensive methods to see how they work. Once you have a better idea of what works, you can expand your efforts and make it a more serious endeavor.
Conclusion
It is important to remember that selling art online is a challenging task, and it will never be a quick fix. It is important to be patient, creative, and persistent in your efforts to sell your art online. With a little creativity, you can find many ways to promote your art and sell your paintings. By applying the tips outlined in this article, you can reach new audiences and build a loyal fan base for your art. These tips will help you stand out from the crowd and gain exposure for your art.